What more can supermarkets do to support you in your weekly shop?

On the 30th of April 2024 Barry questioned representatives from Britain’s largest supermarkets to question what theyre doing to support people sturggling with rising inflation during a cost of living crisis.

The panel included Dom Morrey, Commercial Director for Fresh Food, Tesco, Kris Comerford, Chief Commercial Officer (Food), Asda, Charlotte Di Cello, Commercial Director, Waitrose, Richard Bourns, Chief Commercial Officer, Lidl GB and Rhian Bartlett, Chief Food Commercial Officer, Sainsbury’s.